On the Dial | Tunglið Press
Tunglið is an Icelandic micro-publisher that only prints books in batches of 69. Named after the Icelandic word for "moon," Tunglið also only prints books on the night of a full moon. On the flip side, you can only purchase their books on the night of a full moon. What happens to the books unsold, you ask? They burn them. Obviously.
In an article at The Guardian, employees Dagur Hjartarson and Ragnar Helgi Ólafsson, are quoted saying, Tunglið "uses all the energy of publishing to fully charge a few hours instead of spreading it out over centuries … For one glorious evening, the book and its author are fully alive. And then, the morning after, everyone can get on with their lives.”
Pre-orders aren't available, and books are only sold on a first come, first serve basis at their events. If it seems totally bizarre, I think that's exactly what they're going for.